Upon moving to LA I noticed there weren’t a lot of flower shops that sold other items outside of flowers and simple vases. I worked in retail flowers in San Francisco for five years so I always knew I could do it. Heather: I wasn’t intending to open a retail space, however it was something I occasionally thought about. Were you questioning opening a space in Silverlake?
#Twig and twine full
Hopefully in the near future I will be able to have more full or part time staff. Each week is different so I may have 1 or I may have 5 people assisting me. Heather: Yes, I hire out freelancers on a per need basis. I see you work with other people as well. If you want to make it on your own, you will, you just need the drive to do it. Obviously, you have to be motivated and passionate. Being self employed has its ups and its downs but I couldn't imagine it any other way. Years later self employment takes on a whole new form but I can't help but think that's where the entrepreneurial thinking began. I wasn't self employed, as I was working at a restaurant someone else owned, but my income primarily came from tips which were dependent on my individual efforts. During my time waiting tables is when I grasped the idea of working for myself. I was creative, but my main source of income never came from my artistic endeavors. In my twenties I traveled a lot, waited tables, and dabbled in graphic design. I’ve worked for other people but those jobs never lasted long for various reasons. Heather: I’m pretty independent and headstrong. Florists are designers, we just happen to use flowers as our medium.ĭid you always want to have your own business? I often get asked, ‘How do I take care of my orchids?’ I'm ok with plants but honestly, I deal with cut flowers which are essentially dead plants. But, I didn’t seek out floral design, more so it fell into my life and eventually became my career.I think the public often misconstrues the idea of a florist and assumes we are horticulturists and really good with plants. Additionally, my mother and my grandmother have always had lovely gardens which familiarized me with flowers and their seasons. I have a background in graphic design and fine arts so the leap made sense. I had a friend who owned a flower shop in San Francisco and she needed an assistant at a time when I needed a job. Heather: I kind of fell into floral design. Why flowers? Were you always into flowers? Only recently has she decided to open up her own store front to expand her small business. Owner, Heather Williams, has been working in floral design for years. Twig & Twine is a curated gift and flower shop.
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